The ongoing sale of UBM to Informa hasn’t stopped the former from making acquisitions of its own, with the addition of ExpoMed from LIVEMED in Mexico and Live Healthcare in Brazil to its Latin American healthcare portfolio.
“Healthcare is a strategic vertical for UBM Americas, particularly in Mexico and Brazil, where public and private healthcare spending and service markets are growing rapidly,” said Scott Schulman, CEO of UBM Americas. “With ExpoMed’s leading position in Mexico and Live Healthcare’s complementary fit with UBM Brazil’s existing Hospitalar event, we are confident that these two bolt-on acquisitions will greatly contribute to the long-term growth of our healthcare portfolio – and our position as a leader in the Latin America healthcare market.”
ExpoMed is Mexico’s leading, annual healthcare exhibition and runs each June in Mexico City. It is known for connecting vendors of medical equipment to buyers and executives from private and public hospitals, clinics, and distributors. ExpoMed is considered the must-attend healthcare event in Mexico. The 2018 edition took place on 6-8 June.
“ExpoMed is by far the largest healthcare event in Mexico and adds another market-leading brand to our portfolio. The acquisition gives us the opportunity to serve the second-largest medical device market in Latin America and to pursue synergies with our healthcare portfolio in Brazil,” said Jaime Salazar Figueroa, director general and managing director, UBM México.
Live Healthcare is a platform that connects major healthcare players to inspire industry change and empower leaders. Live brings with it the Saúde Business Fórum (SBF), which focuses on executive networking and one-on-one meetings for healthcare CEOs and innovative vendors, as well as Healthcare Innovation Show (HIS), a technology and innovation exhibition attended by senior healthcare executives. Live also runs the healthcare portal saudebusiness.com, which drives database and community engagement for the events. HIS will take place on 19-20 September at the Sao Paulo Expo, Sao Paulo and SBF will run in the first half of 2019.
“The healthcare industry is a significant growth segment for UBM globally, but particularly in Brazil,” said Jean-François Quentin, CEO of UBM Brazil. Live Healthcare is a great strategic fit with our portfolio and will allow us to serve all segments of the healthcare industry with high-quality content and focused face-to-face interactions. The Live Healthcare portfolio will also allow us to enhance Hospitalar’s positioning and achieve our goal of contributing to the growth of such an important industry from both economic and social standpoints.”