Twickenham Stadium has agreed a partnership with experiential agency TBA to redevelop the experience within the stadium’s North Stand Captains Club.
The suite of event spaces, which also include the Beaumont Room, is being redeveloped by the agency to include interactive displays and contemporary design.
TBA won a competitive bid to redesign the rooms, which will open in October 18. The new suite will now have interchangeable branding panels, which can be moved and removed to allow easier branding, feature walls, projection mapping, and the tech options that event organisers can adapt to suit their own events.
“We wanted to bring in a business that could design the space to suit the needs of creative experiential and event specialists,” commented Nils Braude, catering and conference & events director at Twickenham Experience. “TBA have done a brilliant job in the redesign and we’re looking forward to opening the space to event professionals next month. It will be a fitting start to an autumn of really exciting new launches at the stadium.”
Guy Horner, CEO, TBA, added: “The TBA team were delighted to be appointed for the design and delivery of the North Stand event space redesign. Drawing on both our design experience and hospitality expertise it was a great pleasure to work with such a prestigious organisation, in one of the sporting world’s most iconic venues. We are extremely proud of the result and the impact its created.”
Twickenham Stadium will also be launching its new, redeveloped East Stand later this autumn.