John Penrose MP, Minister for Tourism, will attend the opening afternoon of International Confex on 6 March.
Many in the industry have long lobbied for the UK’s politicians to get behind the industry in the same way as European leaders have flown the flag for their countries’ events industries at the IMEX Politicians Forum.
The Britain for Events campaign, International Confex, the All Party Parliamentary Group and Visit England, it appears, have finally forged the critical political mass to bring a Minister to the country’s biggest meetings industry trade show.
John Penrose is scheduled to attend a networking event before touring the exhibition.
Speaking on behalf of the Britain for Events campaign, Michael Hirst, chair of the Business Visits and Events Partnership, said: “This is a really significant endorsement of the UK events industry and a sign of its growth on the Government agenda.”
“As the UK’s premier events exhibition, the lack of senior government attendance in the past has been disappointing, so it’s great news that John Penrose has given up his valuable time to attend,” Hirst added.
Confex portfolio director Jonny Sullens described the Minister’s decision to visit the show as “a tremendous endorsement”.
“We’re delighted to welcome the Minster to Confex this year,” he said. “There is no better place for Government to witness the professionalism, creativity and all round quality of the UK events industry.”
John Penrose will also attend UBM’s co-located International Outdoor Events Exhibition (IOEX) also on 6 March.
International Confex takes place 6-8 March at Excel London.
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