The organiser of this year’s Cycle Show has revealed a further increase in visitor numbers for this year’s event.
Upper Street Events said the show on 27-29 September at The NEC had 25,772 attendees (unaudited), a 3.3 per cent annual increase.
“Naturally there was going to be a few doubts that last year’s record attendance could have been due in part to post-Olympic cycling fever, so it’s very pleasing that this year’s results are even better,” said event director Chris Holman.
“With so many great brands on board and our two busiest-ever shows both at The NEC I don’t think there is any doubt in the minds of the trade or the public that this is the must-attend show for the cycle industry. It took 18 months to bed in the show at the NEC, but it has clearly shifted from being a London-centric show to a truly national one.”
New feature content for this year included the Premium Road Test Track featuring over 40 high-end race bikes from the likes of Trek, Bianchi, Condor, Pinarello, Cube, Rose, Fondriest, Moda, Forme and the AirBag which provide young mountain bikers with a chance to improve their jump skills.
The Go Dutch conference also ran alongside the show on the trade day and attracted over 100 delegates from local government to The NEC.
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