The events team at Chelsea FC did it wonderfully. This is my take on the Extra Time, a showcase event hosted at the Great Hall in Stamford Bridge last week.
On Thursday 14 September I joined some 600 guests in an exclusive experiential party designed to put the spotlight on the revamped facilities at the stadium in Fulham.
The tour of the venue focused on refurbished rooms, which have new carpeting, lighting and an overall improvement of its appearance.
The club also let us have a sneak peek of the event spaces and hospitality on offer. With the party Chelsea told everyone in the events industry they mean business and that the facility is up and running.
Chelsea FC put that message across very clearly. Each of the stadium’s different business areas hosted interactive experience stations for guests to enjoy.
If it were not for my dress I would have given a go at a workout. I was also dying for a chance in the penalty shootout competition. Club ambassador Tore Andre Flo was on hand to coach those who take part in the challenge prepared at the hospitality stand. I haven’t heard about the winner but I know the prize was a world-class matchday experience at a game this season!
The party mood was on thanks to a live set from international DJ Trevor Nelson and a fun Alice in Wonderland tea-party theme added to the magical atmosphere.
I now know that Levy Restaurants UK provided the culinary delights including American, Asian and Mexican dishes served at street food stations throughout the Great Hall.
The silent disco was definitely a bonus for me; I’d never experienced it before! I have to thank Chelsea’s on-site music venue Under The Bridge for the opportunity.
Treats for guests also included an interactive look around the hotel meeting facilities via virtual reality headsets, complimentary therapy from the Chelsea Health Club and Spa and a photo taken with the Premier League trophy at the Stadium Tours & Museum stand.
Now I get it. Chelsea FC demonstrated its versatility as an events venue. Stamford Bridge features flexible space for meeting, dining and sleeping, and boasts the capacity to provide a one-stop destination for a full range of corporate and social events.
The site comprises:
- 25 function rooms
- 60 syndicate rooms
- Frankie’s Sports Bar & Diner
- onsite hotels from Millennium and Copthorne
- Chelsea Health Club and Spa
- Chelsea FC Museum and Megastore
- A range of hospitality packages including match-by-match experiences and annual hospitality.
Chelsea FC has embarked on a major £50mm investment for the rebuild of the iconic stadium and has said it can’t comment on the date for the whole project to be completed. It has been reported it could be ready in time for the 2021-22 season, depending on planning permissions and paperwork to be cleared with Hammersmith & Fulham council.
In the meantime I have to say it. The Meetings & Events team at Chelsea FC put a high benchmark for the next event, whenever it may be. I anticipate Chelsea will have something special for us all.