Events guide and ticket agent Skiddle has raised £15,345 for Anthony Nolan, a charity that saves the lives of people with blood cancer.
The firm set up a checkout donation scheme on its website to help raise money for the organisation, so that with each ticket purchase, customers were given the opportunity to add a £1 donation to the cause.
As well as financial support, Skiddle promoted Anthony Nolan in its regular newsletter and on its website, and encouraged its customers and staff to join the Anthony Nolan stem cell donor register.
Jimmy Coultas, Skiddle head of content and communication, said: “We wanted to run with a charity that our customers felt connected to so we asked people on our Facebook page to choose the next beneficiary of our scheme from a selection of charities, and the resounding choice was to go with Anthony Nolan.
“This is also a charity close to my heart as my brother has twice been diagnosed with leukaemia. The second time he required a stem cell transplant, and I ended up being his donor.”
Laura Parsell, senior corporate partnerships manager at Anthony Nolan, said: “We’d like to say an enormous thank you to Skiddle and their lovely customers for giving so generously.
“It costs Anthony Nolan £100 to recruit each person to our register so the money raised will enable us to recruit 150 more potential donors and give more people with blood cancer the chance of life. We can’t thank everyone enough for their fantastic support.”
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