Faversham House Group has attributed a 22 per cent increase in visitors to its annual Sign and Digital UK exhibition to a combination of interactive demos, advice and renewed market optimism.
The organiser claimed Sign & Digital UK attracted 6,756 core visitors (pending audit) at The NEC from 12 to 14 April, up from 5,529 in 2010 (ABC audited). Event director Rudi Blackett said the mix of specialist advice, coupled with a broad range of new products and applications on display, made the show a strong event. In February, Faversham also forecast a 20 per cent exhibitor increase this year.
This year was also the first time Faversham held the Sign & Digital UK Awards to recognise the most creative sign and digital projects and companies of the past 12 months. Other new show content included a networking event at the nearby National Motorcycle Museum and an expanded Signmakers workshop.
Blackett claimed exhibitors found the event particularly good this year due to an increased numbers of quality visitors. Faversham confirmed Sign & Digital UK 2012 will return to The NEC from 27 to 29 March.
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