A recent poll of 120 Barbican clients has revealed that 58 per cent of organisers think travel to UK events should be less than an hour. The results highlight the importance of high speed travel infrastructure projects such as HS2 and the Elizabeth Line.
“It is no surprise that organisers want to minimise travel time but keeping it to less than an hour is tough, even for many commuters,” commented Jackie Boughton, head of events at the venue. “It is clear from these results that delegates want to focus on productivity and work rather than logistics and travel. A fact that was confirmed by the respondents’ unwillingness to change transport as part of their travel arrangements (64 per cent would change a maximum of twice). Such figures highlight the importance of projects such as HS2 and the Elizabeth Line, both of which will substantially reduce travel time to the heart of London.”
Boughton added: “There will always be a need for organisers to balance accessibility and location. We are lucky to have a wide range of high quality venues with stunning facilities here in the UK. Organisers however need to juggle the appeal of each venue and its surrounding infrastructure and opportunities with ease of travel.”
The research was conducted amongst more than 120 Barbican clients during autumn 2017. 53 per cent of respondents were corporate bookers, 21 per cent association and 26 per cent agency.