SFN Expo, Scotland’s largest fitness and nutrition show, has grown for the third year in a row after another event at the Scottish Event Campus over the weekend (13-14 October). The show attracted over 7,000 visitors and the organiser said it has also outgrown its original roots as it continues to expand its content and footprint.
Show organiser Neil Maclean, told EN that the key to this success is that he has listened to the feedback from last year’s visitor. “The show started in 2014 and it was a bit of everything, from core features such as bodybuilding to light features such as yoga and fitness classes. The feedback from last year pointed out that the public was actually turned off by the bodybuilding area, so we focused on what the public really wanted,” he said.
The event has also grown from an experiential perspective, hosting participation Les Mills classes, yoga classes and weightlifting workshops from Eddie Hall himself amongst many other fitness and nutrition-based activities.
Maclean continued: “Content is absolutely everything to the show and I’ve tried to keep it as fresh and interactive as possible. I want everyone to feel like they can come to the show. Fitness comes in all shapes, sizes, ages, genders, interests and goals and I hope to cater to them all.”
EN understands that the SEC is the first venue to be accredited the Silver Healthy Venue level by the World Obesity Federation. The venue has been recognised for its commitment in promoting health and wellbeing for its staff, clients, contractors and visitors.
Angela Smith, business development manager at the SEC, added: “SFN is a great show and, with Neil being the sole organiser, it’s really encouraging to see the event grow each year. We’ve seen the show evolve from day one and are looking forward to seeing where it can go in the future.”
Since the event’s inception in 2014, visitor numbers at SFN have nearly doubled. The show has also expanded its exhibition from from 5,000sqm in 2016 to 7,000sqm this year.
“It’s amazing to see the show continue to grow. It highlights the strong demand for events of this type in Scotland. The SEC have been a fantastic support to me since the show launched, and I look forward to working with them in the coming years,” the organiser concluded.
SFN Expo 2018 is scheduled to run the last week of September at the SEC.