The Ricoh Arena is urging cyclists to break a world record and raise £200 each towards building a secondary school for poverty-stricken children in Kenya.
The venue has adopted the Memusi Foundation as part of its annual challenge and is looking for 100 teams of six people to get on their bikes to complete a 24-hour trial.
The task will start in the lower halls at the Ricoh Arena on Saturday 21 June at 9am with the aim of setting a new world record for the furthest distance cycled on static bikes by 100 teams in 24 hours.
The Memusi Foundation, which supports communities who are working to escape poverty through education, needs to raise £35,000 to build a secondary school in Magadi, Kenya.
Angela Perkins, head of sales at the Ricoh Arena, who volunteered at the Memusi School in southern Kenya last year, said it doesn’t matter how much cycling experience people had.
“We are appealing to everyone who wants to improve their fitness levels in 2014 as well as members of cycling clubs throughout Coventry and Warwickshire to sign-up to our challenge,” she said.
“Each member of the six-strong team can take it in turns to cycle for 30 minutes or those who are fitter can test their endurance so everyone can make it as challenging as they would like to.
“The aim is to reach £1,200 as a team towards the £35,000 target and as soon as the tally has been reached, work will start on building a new school which will take six weeks.
Matthew Norton, founder of the Memusi Foundation, said the fundraising at the Ricoh Arena would make a huge difference to lives in Kenya.
“We support people and communities who are trying to make a difference by helping children who live in poverty in Kenya and Tanzania unlock their potential through education and every year we commit to increase our schools by one classroom and one teacher,” he said.
“There is also a need to establish new schools and the money raised from the bike challenge at the Ricoh Arena will go towards constructing a secondary school – the only one in a 200 mile radius.
“I will be joining in the 24-hour marathon and it would be fantastic to see as many people from Coventry and Warwickshire involved as possible to pedal as far as we can and see if we can also set a new world record.”
Pool and spa show Spatex has sold out ahead of its relocation to the Ricoh Arena.
Got a story for Exhibition News? Email firstname.lastname@example.org