ReedPOP, organiser of pop culture events including New York Comic Con, Oz Comic Con and Shanghai Comic Convention, has announced the acquisition of UK-based MCM Comic Con.
The acquisition by ReedPOP, a group within Reed Exhibitions, will take effect immediately, and the organiser will have an active role in all MCM events from 2018.
MCM Comic Con, co-founded by Bryan Cooney, launched pop culture event London Expo in 2002. In 2004 it rebranded as London MCM Expo and the portfolio has since grown to events in London, Birmingham, Manchester, Glasgow, Liverpool and Belfast and almost 300,000 visitors.
“For nearly a decade I’ve watched with great admiration as the MCM brand grew in size, scale and quality, as well as in the hearts and minds of UK fans,” said Lance Fensterman, global head of ReedPOP. “I could not be more proud and humbled to team up with the MCM team to bring two world-class pop culture event companies together.
“The addition of the MCM brand extends the reach and influence of the ReedPOP portfolio and further solidifies our place as the number one producer of fan events across the globe. We cannot wait to work with the MCM team to build even bigger and better events for fans in the UK.”
ReedPop’s first event, New York Comic Con, took place in 2006 and grew into one of the most iconic US pop culture events, partnering with brands including Lucasfilm, Twitch and Penny Arcade.
“Everyone at MCM is delighted to be joining the ReedPOP family,” MCM founder Cooney commented. “I have visited NYCC many times and thought how cool would it be to work with Lance and ReedPOP.
“Today, all my wishes are granted. I look forward to launching MCM into a higher orbit of popular culture’s greatest shows alongside ReedPOP”.