The organiser of World Travel Market will be launching Africa Travel Week next year at the Cape Town International Convention Centre (CTICC).
Reed Travel Exhibitions (RTE) plans to co-locate three shows during the week event from 28 April to 3 May 2014, including WTM Africa, IBTM Africa and ILTM Africa.
“Because of the sheer size of the continent and diversity of its travel offering, all three brands will help bring the world to Africa and promote Africa to the world’s leading source markets,” said RTE managing director Richard Mortimore.
“RTE is committed to the African continent and its future as a global player in the leisure, business and luxury tourism sectors.”
The WTM Africa show will attract exhibitors from all categories of the leisure travel industry within sub-Saharan Africa as well as North African destinations, reflecting the brand values of sister events, WTM, WTM Latin America and Arabian Travel Market.
In addition IBTM Africa will target the inbound and outbound meetings, events, incentives and business travel sectors of sub-Saharan Africa, similar to its sister events CIBTM (China), EIBTM (Europe), GIBTM (Middle East), AIME (Australia), AIBTM (US), IBTM India.
Meanwhile ILTM Africa will hold its second event during the week, part of Reed’s global portfolio of luxury travel events that include ILTM (Cannes), ILTM Americas, ILTM Asia, ILTM Japan and ILTM Spa.
Thebe Exhibitions Group will be working with Reed as the local management services contractor to provide logistics, operations and local sales and marketing services.
The WTM show, held in London will host its first A Taste of International Luxury Travel Market (ILTM) 4-5 November 2013.
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