Reed Exhibitions has announced the launch of Proud Experiences, a travel show specifically aimed at the LGBTQ+ community.
Taking place on 6-8 June 2018 at the Saatchi Gallery in London, the new three-day B2B event will tap into a market worth an estimated $202bn.
Reed Exhibitions aims to create a community of like-minded professionals from every corner of the globe who are both pre-qualified hosted buyers and travel suppliers to do business. The event model will provide a diary of meetings pre-selected by both suppliers and buyers resulting in appointments that both have requested.
The international event will kick off with a high-powered conference addressing the major issues affecting the sector. International speakers will be invited to take to the stage to address topics including: the economics and value of LGBTQ+ tourism, LGBTQ+ rights and the dangers of travelling to some countries; the importance of Pride and Circuit parties to the sector; the rise of the millennial traveller, and the growth of LGBTQ+ weddings and honeymoons.
Extensive research carried out with Reed Exhibitions’ clients throughout the travel industry showed that this is an event the sector needs and wants. The LGBTQ+ sector is a major growth area for the travel industry – recently one travel start up dedicated to high-end holidays for lesbian, gay, bisexual and transgender couples reportedly turned over £1m in their first three months of business.
Proud Experiences will also support an in-depth programme of 10 ‘LGBTQ+ Master Classes’ for buyers to attend learning about good business practice, and open their minds on everything from: understanding the transgender traveller; to China as an emerging LGBTQ+ market; marketing to the LGBTQ+ customer with lessons from consumer brands; as well as best practice in servicing the LGBTQ+ client.
Reed Exhibitions event manager Gareth Baguley commented: “The LGBTQ+ community are fighting for something non LGBTQ+ travellers have always taken for granted – the ability for an individual to choose where they feel like they really belong.
“This unique event will bring together world leaders from travel and lifestyle sectors to throw light on all the opportunities, conversations, debates and provide a real platform to develop business together with creative ideas to better serve and target this fast growing market, and we are excited to launch the event in London next June.”