Leading exhibition organiser Reed Exhibitions has extended its contract with Visit and Poken by GES for the Airport Show portfolio of events in Dubai.
Airport Show is the latest of a series of successful technology-enabled exhibitions already delivered by Visit and Poken across leading organisers in EMEA.
The GES technology package, which combines SaaS registration software, NFC-enabled smart badges, NFC touchpoints, and Visit Connect lead capture app and intelligence dashboards, drives digital engagement on the show floor to maximise the experience for all stakeholders.
Chris Lloyd, general manager Dubai, Visit and Poken by GES commented: “Reed Exhibitions recognises the value in driving visitor interaction. We’re excited to offer exhibitors’ packages to capture every interaction on their booth whilst enabling visitors to take more control of the content they capture, which combined, provides even greater behavioural insight for the Airport Show team.”
Daniyal Qureshi, group exhibition director, RX Middle East added: “We are always eager to explore the latest innovations that enter the events industry to ultimately increase the vibrancy of our visitors’ experience. When we learnt how powerful the Visit and Poken tools were, we just couldn’t miss out on the opportunity to implement them in our planning of the 2018 edition of the Airport Show.
“We feel the smart technology will not only enhance the visitor experience, but also help exhibitors increase their return on investment and give a variety of benefits to us as organisers.”