Pure London, the fashion trade event organised by Ascential, has announced the launch of a new sourcing event – Pure Origin – aimed at bringing together global suppliers, buyers and brands.
The new event will take place alongside Pure London AAW 18/19 at Olympia London on 11-13 February. Origin aims to provide a gateway for international manufacturers to break into the UK market and meet with visitors from the fashion retail industry.
Julie Driscoll, newly-appointed managing director at Pure London, commented: “Offering efficiency and time-saving benefits, Pure Origin will showcase a curated selection of international manufacturers, textile producers and white labels – it was the obvious extension to the globally recognised Pure London brand.
“The UK is renowned for its world-class retailing, booming e-commerce sector, innovative independents and resilience and following extensive research into the marketplace Pure Origin was created to deliver all aspects of fashion sourcing and manufacturing under one spectacular roof at London Olympia.”
Along with exclusive briefings, the new event will feature content from industry leaders such as WGSN, workshops in collaboration with COLORO and opportunities for visitors to receive one-on-one advice.