Design Frontiers is a new group exhibition making its debut at London Design Festival this week. It features over 30 international designers who have made a mark in the industry for shaping and leading their respective disciplines from automotive to fashion, product design to graphics, digital to performance.
Ben Evans of Design Frontiers, commented: “Design Frontiers displays the broad reach of the discipline: the way in which design touches every part of our everyday lives, and how ultimately it might improve them.”
The exhibition explores the intersection between future thinking and commerce; innovation and the demands of the modern marketplace.
It’s based on the concept that progress in design is only possible with enlightened clients. The exhibition looks in detail at some of these conversations and showcases the results of these collaborations.
Working in partnership with their preferred clients and companies, designers have created installations to demonstrate how they are testing the frontiers of the industry.
One of the highlights of this year’s exhibition is an installation spanning two rooms, designed by Ian Callum, director of Design at Jaguar.
“By embracing autonomy, connectivity and electrification, the interactive and immersive experience offers a glimpse into the creative imagination in designing beautiful fast cars of the future, and the potential for the next chapter of the Jaguar story,” read a statement.
Ian Callum, director of design at Jaguar, commented: “We’re delighted to partner with Design Frontiers and I’m hugely excited to once again exhibit at Somerset House alongside so many talented and respected designers.
“Jaguar has a long and rich history of beautiful design and innovation and we are constantly pushing the boundaries of what is possible. This exhibition is an opportunity to not only communicate the narrative of automotive design but to learn from and be inspired by many other disciplines.”
Designers taking part in the debut of Design Frontiers include:
- Paul Priestman;
- Tord Boontje for Swarovski
- 19 emerging and established designers with Kvadrat
- Katie Greenyer for Pentland Brands
- Arik Levy with COMPAC
- Jaime Hayon and Jasper Morrison
- Sebastian Cox and Ninela Ivanova
- Benjamin Hubert for Allermuir, and nolii
- Form Us With Love
- StrangeFlux + Goatley
- Domenic Lippa
The curated and free exhibition will present installations in the Edmond J. Safra Fountain Court, West Wing Galleries and Terrace Rooms of Somerset House from 18–24 September.
An in-depth feature on Design Week featuring designjunction appeared in the latest issue of EN. The digital edition is available now.