The organiser of the new London Wild Bird Watch Live show has revealed its ambitious plans to build three exhibition halls, a theatre and a double-decker glass structure as part of the exhibition.
London Wild Bird Watch Live is a new launch event backed by Upper Street Events and is aimed at the bird and wildlife watching market. The show was initially scheduled to run from 24 to 26 February 2012 at the London Wetlands Centre in Barnes but has been shifted to 20-22 April to tap into the key Spring wildlife viewing period.
Event director and show founder Chris James told EN it will build three temporary halls for a shopping village, plus a 450-seat theatre and 110m, double-decker structure allowing visitors to test out products while obtaining a view across the Wetlands Centre’s main lake. The shopping village will be built within the Centre’s car park and parking will be moved into the green fields next door.
James praised staff at the London Wetlands Centre and their willingness to embrace new ideas to suit the needs of the exhibition. As part of their admission price, London Wild Bird Watch visitors will have free access to the Wetlands Centre and the option of joining guided and interactive walks around the site.
“Without the right site, it was no dice for us,” James claimed. “The Wetland centre is in the heart of London and offers us a combination of lots of parking and public transport services, room for a shopping village, 105 acres of outdoor content and a Site of Special Scientific Interest.”
According to James, 1,600sqm of exhibition space has already been sold. Several celebrities and noted nature experts have also confirmed their participation including BBC TV wildlife presenter Kate Humble and naturalist and host of the TV programme SpringWatch Simon King.
James, who has been in the exhibition industry for nearly 20 years including a six-year stint with Reed Exhibitions, said he was excited to be launching a show of his own making.
“Everyone in our industry is looking for the next trend to source new show ideas but many of these shows end up being too early or just tap into fads,” James claimed. He pointed out the Royal Society for the Protection of Birds, a core visitor base for the new show, was 125 years old and had more than 1m members.
“This is a show opportunity that has been missed around a trend that’s been established for many years and has proved its longevity,” he added.
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Photo courtesy of Tom Hines.