The Muslim Lifestyle Expo 2017 (MLE2017) returns to Manchester for its third outing. The two-day event will take place at EventCity featuring over 150 companies across 6,000sqm of exhibition space.
The inaugural event was launched in response to a report by Thomson Reuters and Dinar Standard that revealed the global expenditure of Muslim consumers on food and lifestyle sectors grew 9.5% to $1.9 trillion in 2015, and projected to reach $3 trillion by 2021. This market is now recognised as one of the fastest increasing in the world, growing at nearly double the rate of the global economy.
“We are delighted to be back for a third consecutive year, which cements and vindicates our standing as the world’s leading Muslim lifestyle event,” said Rauf Mirza, co-founder of MLE2017. “MLE is a positive showcase connecting businesses to consumers who are seeking growth in this fast-growing sector regardless of faith.”
MLE2017 has been designed to provide a marketing platform for brands and businesses to engage with the Muslim consumer by bringing together a number of sectors under one roof. These include fashion, food and drink, travel, media, Islamic finance, and health and beauty.
In addition, the event will feature a live fashion catwalk, cookery shows, seminars from leading speakers and dedicated kids and sports zones.
Brands who have signed up to attend include Tesla, RAF, British Army, Lexus, Toyota, The Body Shop, Rubicon, My Lahore, Haute Elan and Manchester Art Gallery. MLE2017 will also welcome brands from Canada, Malaysia, Singapore, France, UAE, Iran, Qatar and Jordan.
“We would like to emphasise that MLE is an inclusive event for everyone – irrespective of faith. Our aim is to showcase Muslim lifestyle in a fun and enjoyable way,” Mirza added. He explained that exhibitors and seminars at this year’s event reflect the positive aspects of the Muslim community across the UK.
Industry leaders will highlight the growth of the Muslim lifestyle market and share business insights at eight seminars discussing topics such as empowerment of Muslim women, challenging Hollywood’s depiction of the ‘Muslim baddie’ and anti-Muslim attitudes in society.
“We are looking forward to what we are hoping is a fantastic family event and hope to break some records on the number of visitors who attend,” Mirza concluded.
MLE2017 has attracted Asda as the main sponsor and Human Appeal as the chosen charity partner. The event takes place at Manchester’s EventCity on 28 -29 October. The organiser said 15,000 visitors are expected over the two days.
Around 5% of the population identifies as ‘British Asian’ and for the large part this ethnic minority are followers of Islam, Hinduism or Sikhism. In response to audience demand, more Muslim/Asian-facing exhibitions are filling this marketplace. Asian bridal shows such as Platinum’s The National Asian Wedding Show (at Olympia London, as well as venues in Bradford, Heathrow and Birmingham) and Luxury Asian Wedding, have long been popular. And last year Algebra Consulting launched The London Muslim Lifestyle Show and are the organisers behind The London Halal Food Festival and the London Modest Fashion Show.