Messe Frankfurt has further expanded its international network, and with the acquisition of Forest Exhibitions now has its own subsidiary in the United Kingdom.
Wolfgang Marzin, president and CEO of Messe Frankfurt, explained: “It is important for our company to promote commercial exchanges at European and global level at our 30 trade fair locations around the world. In addition, the UK is an attractive trade fair and export market for our international customers.”
Ray Bloom, organiser and CEO of IMEX, the European edition of which takes place at Messe Frankfurt, commented: “Establishing a subsidiary in the United Kingdom is a smart move on Messe Frankfurt’s part. We see this decision as an excellent opportunity to intensify the ties between our two nations.”
The acquisition of Forest Exhibitions Ltd is also linked with the 100 percent acquisition of Automechanika Birmingham, which the company has established at the NEC to date as a licensee. The previous owner of Forest Exhibitions, Rob Sherwood, who has represented Messe Frankfurt in the UK since 2008 with his company Sherwood Event Services, organised Automechanika Birmingham for the first time in 2016 – with over 500 exhibitors on a net exhibition space of 10,000sqm.
Last year, Automechanika Birmingham won four awards in its sector, including “Best Trade Show”, during the renowned high-profile AEO Awards. Detlef Braun, the member of the Executive Board of Messe Frankfurt responsible for the Mobility & Logistics business field, which includes the Automechanika trade fair brand with 17 events in 15 countries, commented: “With our subsidiary in the United Kingdom, we aim to continue helping Automechanika Birmingham go from strength to strength.”
Simon Albert, former event director of Forest Exhibitions Ltd will become managing director of the new Messe Frankfurt subsidiary. He commented that he was “proud to be part of one of the largest trade fair companies in the world and to contribute to its success from the UK”.
Rob Sherwood will continue to represent Messe Frankfurt in international sales with his company Sherwood Event Services.