What does Media 10 have in common with art and design students and film-making graduates? A lot, the organiser discovered following the outcome of the #CSR project during The Ideal Home Show London.
Media 10 said it discovered that both students and the company share creativity, drive and passion.
An inspirational idea sparked over coffee became a ‘one in a lifetime opportunity’. The desire to introduce new talents to a fiercely competitive industry prompted Media 10 to facilitate a pioneering partnership between graduates from Cambridge School of Arts and students from Chichester College during the build-up of the Ideal Home Show at Olympia London, earlier this year.
Headed by Isobel McKenzie-Price, the show’s creative content editor, the initiative involved inviting a team of Architecture & Interior Level 3 Diploma – 2nd year students and Art & Design Diploma – 1st year students from Chichester College who created and developed two show homes at the Ideal Home Show London – a coveted role that exercised by established designers such as Linda Barker and George Clarke.
Explaining the concept, McKenzie-Price, said: “The idea of involving students in the Ideal Home Show came about because the organisers of the show, Media 10, always wanted to showcase what is fresh and new and exciting in homes and the most logical way to do that was to ask the designers of the future to get involved and to bring some really creative ideas to the show.”
The team’s work was on display at the 21st Century Cottage and Property Ladder Apartments during the spring edition of the event, which welcomes over 250k visitors a year.
The chance to design a show home at the Ideal Home Show is one highly valued by household names; and for Art and Design Student Emily Steele it meant a rare opportunity: “Being able to showcase my work at the Ideal Home Show is incredible. I never thought it might happen; it is such a great opportunity. Once in a lifetime, definitely.”
To document the initiative with fresh eyes, Media 10 invited Film and TV Production students to capture the Designers of The Future.
A team of the BA Hons TV & Film Production 3rd year students from the Cambridge School of Arts registered the build-up through their own creative eyes.
Given a small; briefing, the crew had creative freedom to portray the experience. The objective was to grant the team ample creative freedom as the designers themselves.
It took good planning, great equipment (two cameras: a Red Raven and a Sony FS7); and 4h. 48m of footage! The result is seen in a 3-minute film.
Noah Harries, Juliet Walsh and Jordan Adcock, who have now launched their own film production company, commented: “Working with Media 10 on ‘The Designers of the Future’ video was an exciting opportunity as it allowed us to work to a brief with a real client in mind, which was a fairly new concept as we approached the end of our degree.
“Once a rough vision for the project had been outlined it was a great experience being allowed complete creative freedom on the project to showcase the world’s oldest exhibition which has been running for 109 years. (…) As a result of our work on this project we have recently formed a production company, Black Comet Films, specializing in corporate, fashion and music productions.”
Media 10 said to be thoroughly delighted with the outcome. It demonstrates how Media 10 works internally too, with a clear understanding of how competitive and difficult it can be for a young talent to get that foot in the door.
In addition to partnerships in events and publications, Media 10 also works with a number of interns with 30 per cent of them offered full-time employment and further, the same percentage progressing to management roles within the company.