Experience design business Mayridge has acquired RFID and event tech specialist Blondefish in a bid to strengthen the agency’s position in the event technology marketplace.
Both brands will continue to operate independently as well as offer additional value to each other’s client base.
The agreement will also further progress Mayridge’s Campaign Architecture initiative, enabling the interrogation of data sources for post event analytics and informing strategies for onward growth at future events.
“Blondefish significantly strengthens our event tech portfolio and this agreement is great news for all our clients,” said Mayridge MD David Freeman.
“This is a strategically important move for Mayridge. The adoption of RFID and other event led technologies which engage audiences in an exciting and immersive way, is changing the way we work and we’ve taken on an agency with the experience and personnel to further expand our portfolio in this area.
“We’re developing our business across our core sectors of finance, pharma, aerospace and telecoms, and we’re bringing on board new services that meet the needs of our growing client base.”
The deal will see Blondefish’s Laura Moody (pictured) take on a joint role as managing director of her existing agency and group commercial director at Mayridge.
“At Blondefish we’ve continued to make breakthroughs in RFID and other event technology; last year taking the innovation to a new level. Through Mayridge we can continue to develop inventive tech and deliver incredible experiences to event audiences globally,” she said.
Blondefish was launched for the events industry in 2011. Moody, the former MD of Fish Software UK launched the new business to provide technology-based solutions to the experiential and events market.
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