The live element of Marketing Week Live (MWL) has already sold out for next year, organiser Centaur has revealed to EN.
The fifth edition of the show, which closed yesterday (27 June) at Olympia, featured brands including Sainsbury’s, Dyson, British Airways, and GlaxoSmithKline, and seminars led by Starbucks, Asda, and Facebook.
The event won the Innovation Award at the AEO Excellence Awards on 21 June.
“Yet again, MWLive challenges the trade show convention with a dynamic, immersive and rigorous examination of the industry as it stands,” said MWL portfolio director Paul MacDonald. “The evolution of Marketing Week Live continues to provide the marketing community with a world-class resource of ideas and inspiration – 2013 was another highlight beyond our expectations!”
MacDonald added that MWL will be changing focus for next year. “We will be moving from channel-led to challenge-led for next year,” he said. “We’re a voice in the industry and we’re putting ourselves out there with our opinions.”
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