The Manchester Caravan and Motorhome Show 2011 is claiming a 40 per cent increase in exhibitors for its January event.
Organiser Clarion Events has taken over the third, and newly-constructed hall, at Manchester Central to help accommodate 30 additional exhibitors and features at the show, which takes place from 20 to 23 January. The extra 2,000sqm space will include a newly-launched tent pitching competition from first-time exhibitor and outdoor retailer Yeomans, as well as a farmers’ market and bike trial area.
“We’ve been wall-bound for this event, even through the recession,” show director Sam North told EN. “More space allows us to address demand already there and there’s more to see for visitors, which will help increase dwell times.”
Other new elements planned include a cookery theatre providing visitors with tips and recipes for BBQ and travel cooking, as well as an expert talk from the BBC Countrylife TV show presenter Michaela Strachan. Clarion will also open the show until 9pm on Friday 21 January, providing free entry after 5pm.
According to North, over 100 companies will participate in 2011, up from 70 in 2010.
“We’ve done a great job of rebooking, particularly to fill out the new space, but there are also a lot of new and smaller accessory exhibitors this year,” he said. Clarion hopes to get 20,000 visitors (unaudited) this year, up from 18,000 in 2010.
Clarion handed over its sister Caravan and Motorhome Show at The NEC to trade body, the National Caravan Council (NCC) last November. North confirmed the NCC is contractually committed to support Clarion’s Manchester event until at least 2013.
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