Following on from a successful partnership over the last few years MA Exhibitions has confirmed a two-year agreement with the Ricoh Arena which will cover five shows per year: PrintWeekLive!, BAPCO, Manufacturing Management Show, Engineering Design Show and RCI Show.
Ed Tranter, managing director of MA Exhibitions, commented: “We have worked closely with the venue over the past few years, but it is fair to say that since Wasps took over at the Ricoh Arena, the level of service and partnership we have enjoyed has been at a whole new level.”
The events, to which the Ricoh Arena is now home, cover a wide variety of sectors, ranging from construction to manufacturing & engineering and from critical communications to printing.
“The level of commitment we are putting into the venue is a clear signal of how closely aligned we are and how well the partnership is working,” Tranter continued.
Stuart Cain, commercial director for Wasps and the Ricoh Arena, added: “We’re pleased to have worked with MA Exhibitions to deliver the right solution for their events. When the venue and organiser work together, the big winners are the exhibitors and delegates. We’ve seen that in the growth in attendance numbers and increased exhibitor footprints.”
“Our next step is to introduce digital media throughout the venue and use this to drive new ways of engaging with attendees.”
The first event under the new contract will be PrintWeekLive! in early March 2019.