The meetings and event industry’s efforts in health and wellbeing present a great opportunity for growth in the incentive sector, according to Lime Venue Portfolio sales director Jo Austin.
The venue group hosts hundreds of incentive meetings and team-building events every year, and with the Eventwell18 campaign kicking off this week, Austin believes that the incentive sector can have a lot to contribute to the industry’s own efforts in wellbeing.
“There is a genuine effort from many businesses to show a positive approach to their people and how incentive programmes can support wellness programmes,” She explains. “Within our own client base, we work with exceptional agencies who understand how these events can make a positive impact on staff wellbeing. With the industry celebrating Eventwell18, it will be interesting to hear what these agencies have to contribute, not just within our industry but across business.”
Over the last 18 months, the industry has launched a number of initiatives from Eventwell, to #eventtoo, and focused on wellbeing through industry associations (HBAA, ILEA, mia, MPI & ABPCO) and events, from International Confex, IMEX to The Meetings Show, Square Meal and IBTM World, among others. This activity underlines the industry’s growing interest in helping to support clients organising events that address the health and wellbeing of staff.
“Many within the meetings and events industry have labelled 2018 as a crucial year for wellness within the industry, and increasingly the subject is gaining higher profile commentary, and benefiting from a number of positive initiatives, including Eventwell,” concludes Austin. “At Lime Venue Portfolio, we’re seeing a rise in this kind of internal company event, businesses see them as an opportunity to communicate their businesses ethical stance and increasingly this is steered around wellness and sustainability.”