This year’s London Wine Fair has claimed a significant increase in both visitors and exhibitors following a change in the show’s format, content and location.
The event celebrated its 34th year on 2-4 June at Olympia London with 11,247 visitors, up 11 per cent compared to the previous year.
Show organiser Brintex also saw a 50 per cent rise in exhibitor numbers with 780 companies, global brands, agents and distributors and niche wineries showcasing their products and services.
“We couldn’t be happier with the results this year,” said Ross Carter. “The trade called for change, we listened, and delivered beyond even our high expectations.
“The buzz around the halls was incredible and the feedback so far has been nothing but positive. We’re already working up plans to make further improvements in 2015 and I’m confident that they’ll be equally well received.”
Formerly known as the London International Wine Fair, the event received a brand makeover and also moved to Olympia from Excel London after a 13-year hiatus.
“I was delighted that the Fair was back at Olympia, people were much more energised about talking and selling,” said Carter.
New features to 2014 included a tasting event for smaller, boutique importers called esoterica; a dedicated section on bulk wine; as well as The Brewhouse tasting of small batch, specialist and craft beers.
London Wine Fair will return to Olympia on 18-20 May 2015.
Click here to see the show’s highlights.
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