The organiser of the Liverpool Boat Show hopes to generate £30m for the city’s economy and bring more than 300,000 visitors to the inaugural consumer exhibition.
“The thing that sets the Liverpool Boat Show apart is its location,” said Rob Mackenzie, MD of show organiser Marine Industry Events. The show will take place at the Albert Dock, a world heritage site. He claims that market research shows less than five per cent of people attending the Southampton or London boat shows come from the North of England, while half of all UK boat ownership is north of Birmingham.
Unlike its southern competitors, the Liverpool Boat Show will not charge for entry. If the show hits its target of 100,000 paying VIP visitors and 200,000 non-paying visitors, it will be the second-largest UK boat show for ticket sales after Southampton. Currently, the biggest consumer boat show in Europe is in Dusseldorf, Germany, which has an attendance of around 220,000.
The show will run from 29 April to 8 May 2011. It is receiving support from public organisations including Liverpool City Council and British Waterways, as well as Liverpool Marina.