A new study by Sheffield Hallam University states the British seaside tourism industry is one of the healthiest sectors in the region.
In England and Wales the industry directly supports 210,000 people, more than the motor, aerospace, steel or pharmaceuticals industries. The estimated value to the economy of jobs in seaside tourism is around £3.6bn.
Prof Steve Fothergill, who led the study of 121 resorts, says leisure and tourism is a growing market. “What our figures show is that, even in the face of stiff competition from aboard, Britain’s seaside towns have been able to retain and even expand much of their core business,” he comments
Fothergill believes the new government should make the effort to ensure that the industry delivers its full potential moving forward, with the director of the British Resorts and Destinations Association, Peter Hampton, adding that “the seaside tourist industry has been written off too often, so this report highlights its resilience”.