The International Special Events Society (ISES) has revealed strong growth across all sectors of the events industry in its latest Global Business Survey.
Released on 19 May, the survey was conducted during March 2014 across all 5,500 ISES members in the US, Canada, UK, Europe, Middle East, Africa and Australasia.
Headline findings report the general level of business confidence to be “very high” both in terms of projected agency and supplier sales growth and direct client spending on events.
ISES also found that 78 per cent of those surveyed expect business to grow during 2014/15 with 52 per cent of that group forecasting more than 25 per cent.
From the survey, 57 per cent expect direct client spend on events to increase in 2014/15, and 36 per cent expect direct client spend on events in 2014/15 to remain the same.
“This survey shows that the event industry is continuing to recover, not just locally but globally, and that there is a very strong demand for event products and services across all sectors with both supplier sales and client spend increasing at a fast pace,” said Brian Acheson, ISES International president (pictured).
“Providing face-to-face communication and delivering live event experiences is what ISES people do best, and we look forward to assisting our members achieve even greater success as we continue to promote the value of this incredible industry.”
In other news, ISES EMEA has partnered with Cvent, provider of a cloud-based event management platform.
The partnership will renew the ties that Cvent has with ISES UK and will create new ones with ISES chapters in Central Europe, the Middle East, Nigeria and Turkey.
Cvent will roll out its services to the ISES EMEA region from 1 June 2014. As part of the partnership, ISES EMEA will facilitate promotional communications on behalf of Cvent to all members within the EMEA region.
As well as providing online event event and registration services, Cvent will also be facilitating educational webinars and other educational content specifically designed for ISES members.
“This partnership illustrates the confidence we have in extending a reputable, tried and tested event management service to all of our members in the EMEA region,” said James Morgan, affiliate chair of ISES EMEA.
“This will be of great benefit to the membership and we’re looking forward to building and developing the educational aspects of the partnership agreement.”
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