The International Festival for Business has secured a seven-figure cash, media and live events deal with the Financial Times ahead of the summer 2014 event.
The media partnership will officially launch with the publication of a special editorial supplement on 20 November that looks at the barriers of growth for small and medium-sized enterprises, a key focus of next year’s ambitious business festival.
The International Festival for Business, taking place in June and July 2014, will comprise more than 100 events and is seen as a central part of the UK government’s goal of rebalancing the economy and doubling British exports by 2020.
Set to attract 250,000 visitors from across the globe, delegates will take part in 50 days of events, exhibitions and celebrations.
Leading figures from British business have pledged their support to the festival by becoming official ambassadors.
Former Tesco CEO Sir Terry Leahy and director general of the Confederation of British Industry John Cridland and Ed Wray, co-founder of Betfair, are among the names supporting IFB.
“The FT sponsorship will start to move us to a phase of open and public communication on a global basis and will reveal the full and emerging scale of the IFB,” said James Gower, MD at organising partner EEP and the festival’s commercial director.
Delivery company Event Partners will run the £15m business expo, which was launched by Prime Minister David Cameron on 3 January. The event is expected to be of the scale of the Millennium Fair in 2000 and Festival of Britain in 1951.
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