A new service for event planners has been launched by InterContinental London – The O2, following a rise in international enquiries.
The Greenwich Peninsula-based hotel has teamed up with Eventopedia Media to create bespoke videos to showcase its dedicated meetings and events facilities, making it easier for event organisers to assess the hotel’s capabilities from afar.
The launch follows an increase of over 20 per cent in international enquiries. Germany, France, Spain and Italy make up the majority of enquiries from Europe, and the United States brings in a total of 10 per cent.
The video site inspection (VSI) showcases InterContinental London – The O2’s flagship 3,100sqm pillar-free Arora Ballroom, and provides insight into the hotel’s location on the Greenwich Peninsula and its proximity to Canary Wharf, London City Airport and Central London, giving event bookers the opportunity to see the hotel’s capabilities without needing to arrange a site visit.
Elisa da Silva, director of meetings, incentives, conferences & events at InterContinental London – The O2, commented: “We’re excited to share these videos with our existing and prospective clients, both from the UK and abroad. They showcase the versatility of our event spaces, location, connectivity links in London, and leisure activities available in and around the hotel, allowing our clients to visualise their events even prior to their initial site visit.”
Elisa continues: “Our clients expect us to deliver unique and successful events, so it is paramount for us to understand their expectations from the very early stages of enquiry in order for us to be able to propose the best solutions. It has been a great tool to support event organisers and agencies with the short-listing process, therefore maximising our conversion timeline.”