Immediate Media Co has acquired The Triathlon Show from TCR Shows for an undisclosed sum.
The Triathlon Show (formerly known as TCR) was launched in 2002 by M2 Events. The annual three-day event is held at Sandown Park, Surrey, and had more than 7,000 visitors from 1 to 3 March.
This year’s event featured more than 150 exhibitors, alongside expert-led seminars and workshops, and was attended by beginners, professional and celebrity triathletes.
“I’m delighted to announce this acquisition, the latest investment to enhance Immediate’s growing cross-media portfolio,” said Immediate Media CEO Tom Bureau. “Live events provide a fantastic opportunity to engage with our customers face to face in our special interest markets and we believe there is great potential to build on the existing, strong relationships we have as leaders in the triathlon market.”
The Triathlon Show will become the second live event managed by Immediate. The company owns a majority share in Who Do You Think You Are? Live! which was held in February at Olympia, London.
“It’s fitting that Immediate has acquired The Triathlon Show as it was 220 Triathlon magazine’s initial enthusiasm for the event back in 2002 that helped its launch,” said TCR Shows director David Townsend. “Since the first show in 2003, the magazine has been an active partner, contributing to the seminar program and running the co-located industry awards.
“Immediate has a knowledgeable and enthusiastic team who understand the triathlon market so is in a great position to take the show to the next level.”
TCR held a standalone road cycling show at Sandown Park in April 2012.
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