ibtm events, part of Reed Travel Exhibitions, has announced that it is integrating ibtm latin america and ibtm america to create ibtm americas.
The event will take place in Mexico City on 5-6 September 2018, catering to the incentives, business travel and meetings industry.
The decision enables ibtm americas to capitalise on the growing success of ibtm latin america and the rapid development of the market in that region, while allowing for growth in the North America market.
Kerry Prince (pictured), portfolio director, ibtm events, commented: “It’s no secret that the potential for growth in Latin America is huge and that the region is increasingly being recognised as a major player in the industry. We believe that our event in Mexico, already highly successful, has real scope to further support the market to become a prime date in the global events industry calendar, therefore combining the event to incorporate the North American market to create ibtm americas feels like a very natural evolution of the portfolio.”
Herve Sedky, president, Reed Exhibitions Americas added: “We are looking forward to combining the experience of our Mexico team, our ibtm america team and the wider Reed Travel Exhibitions team and bring that to ibtm americas. Ultimately by merging the two events we can offer bigger opportunities and a richer experience to our exhibitors, Hosted Buyers and visitors.”
ibtm latin america has been growing exponentially year on year; in 2016 the event saw a significant increase in international exhibitors – up 100%, with the event set to grow by over 40% in 2017.
The expanded ibtm americas will also see an increase in Hosted Buyers from North America of 800 per cent, as well as continuing to attract senior level decision makers from latin, central and south America. Currently ibtm latin america attracts 12 per cent of its exhibiting companies from North America and this will continue to increase as the new show expands and develops.
The wider portfolio will remain unchanged following the merger. Flagship show ibtm world will continue to be held annually in Barcelona, with the landmark 30th edition of the event taking place this on 28-30 November 2017. ibtm china 2017 will take place on 23-24 August in Beijing; ibtm arabia will take place on 5-7 February 2018 in Abu Dhabi and ibtm africa on 19-20 April 2018 in Cape Town.