As Hotelympia 2018 kicks off this week at ExCeL London, organiser Fresh Montgomery has announced that the biennial show will be rebranding as Hotel, Restaurant & Catering (HRC) for 2020.
Fresh Montgomery has also unveiled an all-new £150,000 Hosted Buyer Scheme, designed to bring top level, vetted buyers to the show.
The move is intended to lend greater clarity to the event’s offer and further reinforce its relevance to the entire hospitality and foodservice sector.
For the 2018 show the organiser has divided the event into four co-located shows – The Foodservice Show, The Professional Kitchen Show, The Interiors and Tableware Show and the Hospitality Tech Show – plus the Café Commerce stage for exhibitors in the coffee sector.
The four-show format will be continued into the new HRC event.
The ‘HRC 500’
Fresh Montgomery has committed £150,000 of investment to create the UK’s first hospitality and foodservice hosted buyer programme, offering 500 delegates complimentary travel to, and accommodation at, the venue, with a bespoke business matching tool ensuring a full agenda of exclusive one-on-one meetings and networking events with top-level buying personnel.
Suppliers will be able to nominate key buyers ahead of time, ensuring they get their products and services in front of those with the highest level of purchasing authority.
HRC portfolio director, Ross Carter commented: “Ever since the new organising team took on the task of revitalising the industry’s biggest showpiece event, we have been in constant conversation with key associations, exhibitors and visitors, in a move to refine the content and formats, all for the benefit of our vibrant and exciting industry. I’m confident that with the changes we have made to contemporise and focus our offering – putting the opportunity to connect and do serious business front of mind – we have created a not just market-leading, but market-defining experience.
“The event has never lost sight of its long and illustrious heritage, but will now evolve to help meet the unique challenges and opportunities of today.”