Haymarket Media Group has announced the sale of its rights to the Clothes Show brand, which launched in 1989, to consumer and fashion events company SME London.
Haymarket has decided not to run The Clothes Show in 2018 and SME will be reviewing its strategic options for 2019 and beyond.
SME has enjoyed a 25 year partnership with The British Fashion Council working on many aspects of London Fashion Week including the creation of London Fashion Weekend, which is now in its 15th year. The company has also launched numerous other consumer events including, most recently, BBC Countryfile Live.
Haymarket CEO Kevin Costello commented: “The Clothes Show brand is an incredibly powerful one in the UK. It is, however, no longer core to Haymarket’s strategy as we focus on multi-platform brands and data-led solutions in our specialist market sectors. I’m delighted that we have found the perfect home for the brand with SME, who are ideally placed to develop the Clothes Show experience for 2019 and beyond.”
SME managing director Tim Etchells added: “Fashion is passion and today’s passionate fashion-hungry consumers crave an experience that is relevant to them. With our fashion-forward experience, matched to a property as unique and well-loved as the Clothes Show, I’m certain we will over time create a new experience making the brand more relevant than ever for consumers and retailers alike.”