HelloWorld is a brand new show, set to launch at the Genting Arena in Birmingham on 28-29 October 2017.
From the creatives behind the MTV VMAs, the event will bring together the biggest digital stars on the planet – headliners include Caspar Lee, Jim Chapman, Joe Sugg, Louise Pentland, Marcus Butler, KSI, PointlessBlog, Rose & Rosie andZoella.
Adam and Jason Perry, co-founders of Canyon Studios, promoters of HelloWorld, said: “After a lifetimes experience in the music business, working with top music talent we wanted add some real entertainment to the ‘Youtuber’ live space. Right now it’s convention based or cheap budget stage shows and we recognised the opportunity to build something incredible.”
The show will see the online world collide with the real world, guests arrive into the living, breathing space of HelloWorld and take a stroll down Main Street, the focal point of the event. On Main Street there will be live music, retail, a funfair, games, bake-offs, parades, a fashion show, a giant arcade machine, live comedy, signings and talks. Each night will close with a giant house party featuring a huge 12m high projection mapped Emoji House.
Ian Congdon, head of Genting Arena sales said: “At the Arena we are lucky enough to work with some of the biggest names in entertainment and sport on a daily basis. However, with HelloWorld, we are also becoming a part of an ever-expanding online world, and it’s been a real pleasure to broaden our own horizons and be at the forefront of this development in an arena context.
“Working with the HelloWorld team, we are creating a unique event of phenomenal proportions that syncs digital with reality- an exclusive in the field of live entertainment. We cannot wait to welcome thousands of fans to come and join us at the Genting Arena this October.”
HelloWorld’s award-winning and Grammy-nominated creative director, Paul Caslin, who has previously worked with Rihanna, Justin Bieber, Ed Sheeran, Katy Perry, Sir Paul McCartney and also on the MTV EMAs and X Factor added: “HelloWorld is without doubt the most ambitious and exciting project I’ve ever been involved in. The aim is to create the World’s first fully immersive live show featuring the biggest social talent from across the globe all under one roof. Think Woodstock for the iPhone generation.”