The organiser of the Tullett Prebon London International Boat Show says it has sold 90 per cent of show space ahead of its January outing.
For the first time, National Boat Shows, the organising arm of the British Marine Federation, introduced discounts of up to 20 per cent on 2009 prices for exhibitors who booked early.
The move is designed to help the industry at a difficult time, says managing director of National Boat Shows, Andrew Williams. “The industry has experienced a 20 per cent downturn year on year since 2007. We had to look at what we could do to support it,” he says.
In response to visitor feedback, the January show will feature more seating and food and beverage areas. Feature content will include a marine-themed fashion show performed by a dancing troupe, as well as talks from Ellen MacArthur and Olympic sailor Ben Ainslie. Williams says dwell time at the show has increased to six hours since the introduction of such feature content three years ago.
Tullett Prebon London International Boat Show runs from 8-17 January 2010 at Excel London.