As we make our way into 2018, EN reached out to the industry to ask what the new year will look like for the industry.
“The consolidation of the industry with the big players and Private Equity buying up more and more of the better and larger assets, has been the major focus of the latter half of 2017. So the mood for 2018 is clearly that consolidation and the acquisition of our larger companies will continue apace!
We will be seeing a drop in dwell time at most shows as the uncertainty around the economy continues. This shouldn’t be seen in a negative light, but as a spur to continue to innovate and find new ways to entertain our visitors. As an industry we need to create the sort of moments that keep our audience engaged and eager.”
Alex Soar, managing director, Brand Events Cars
“Exhibition organisers are going to need to raise the bar another level in working collaboratively with exhibitors. Although Brexit may or may not end up being a catalyst for some industry events, this uncertainty could cause some businesses to reduce spend. Those organisers will be most successful who retain close contact with exhibitors before and after each event to understand goals and jointly increase visitor attendance and experience to help them maximise their investment.”
Simon Albert, event director, Forest Exhibitions
“During 2018 (and beyond) we will see exhibition organisers build on their initial responses to the increased security threats that have dominated the news agendas this year.
After the initial response and increased awareness brought about the attacks, exhibition organisers in the coming months will need to work more closely with venues to increase their knowledge and awareness of increased security measures and expectations of attendees.”
Carlo Zoccali, account director, Farnborough International Exhibition & Conference Centre
“More exhibitions are aligning to a conference or other education environment. Our audiences are time poor and so they are demanding more from their time at an exhibition, more bang for their buck. Every moment out of the office has to be justified and give them maximum return on their time so education is an attractive proposition. We are all cramming more in to our work and our personal time and this impacts on exhibitions too.”
Emma Cartmell, CEO, CHS Group
“I’m hoping that the introduction of GDPR will mean that organisers take a more responsible approach to people’s data and we will finally see the end of spam and the misuse of personal data. People will start to realise that they have ownership of their own data and they will become more aware of the rights they have toward it.”
Simon Clayton, chief ideas officer, RefTech