Following an extensive and competitive review of its system and suppliers, Fresh Montgomery has announced a four-year partnership with event technology company LiveBuzz.
LiveBuzz will deliver a broad range of services for Fresh Montgomery across its entire portfolio, including registration services, data management, events websites and data integration.
Fresh Montgomery (part of the Montgomery Group) specialises in the food, drink and hospitality sectors and includes many famous exhibitions such as IFE, Hotelympia, The Independent Hotel Show, and Pub within their portfolios.
Commenting on the partnership, Fresh Montgomery MD Hoinkes said: “The Montgomery group is one the most respected event organisers in the world. With over 100 years of experience, it’s the new ideas of the team and its innovative spirit that have enabled the business to establish some of the worlds leading exhibitions. As leaders in this historic company, it’s imperative we combine our experience of delivering great live experiences, while harnessing the benefits presented to us through the latest technology.
“The right technology allows us to work smarter and more efficiently, it empowers us to gain insight from our data and to enhance the face to face experience for visitors and exhibitors. LiveBuzz’s technical strategy of open access and user choice combined with their breadth of services across websites and registrations positively differentiated them.”
Justin Craig, joint managing director of LiveBuzz commented: “The LiveBuzz team are thrilled to have signed this partnership with Fresh Montgomery. Any supplier knows how time consuming and worrying competitive tendering processes can be. Fresh were really exhaustive in the exploration of what they needed and what supplier they should use. They looked beyond the veneer of bold marketing and really delved deep into detail of proposition.
“We are really delighted that their technical experts were able to validate the strategic technological decision we’ve made. Fresh Montgomery has a clear vision of what they are trying to achieve and LiveBuzz is delighted to be a key part of that.”