Following evaluation of the digital solutions available to exhibition organisers, Fresh Montgomery has made the move to run their portfolio of events on the expocms platform.
Fresh Montgomery’s strategy to evolve their value proposition for exhibitors and fully engage visitors throughout each event calendar required a software platform that is both established in the event sector and capable of adapting easily.
Commenting on the appointment, Mina Booth, head of marketing, said: “The capability of expocms takes our digital offering to a new level, enhances our value proposition for exhibitors and visitors, improves our workflow and offers us the opportunity to deliver exciting new features in a modern software environment. Fresh are really excited to be working with such a dynamic, innovative website provider. It’s refreshing to be able to develop new options rather than be stuck with a set format”.
Tim Bryant of expocms sees the two companies as a good fit: “To be appointed by an organiser with the pedigree of Montgomery is significant for us. Their ideas fit our own ambitions in terms of how event technology can evolve. We are already close to the release of new system wide functionality which will help Fresh Montgomery to fully execute their strategy”.
The Fresh Montgomery portfolio of events includes Hotelympia, IFE, IFEX, Pro2Pac, ScotHot, Food & Hospitality Ireland, Speciality Fine Food, The Chocolate Fair and The Hospitality Show. Montgomery is also moving The Surface Design Show, the Overseas Trade Show Agencies and the Fresh Montgomery portfolio website.
Got a story for Exhibition News? Email Jamie Wallis