UK’s Fresh Montgomery, organiser of food, drink & hospitality events, has acquired Pub18, the only show entirely dedicated to the UK pub industry. The exhibition, on 6-7 February at Olympia London, will feature 200 companies showcasing their products and services.
This operation is in line with its expansion plan, which started last week with the acquisition of FDIN. Fresh Montgomery has said its strategy is to position itself as the most comprehensive events organisation in the market serving the food, drink and hospitality industries.
“Fresh Montgomery is experiencing an incredible period of growth,” said Miranda Martin, portfolio director of Fresh Montgomery and head of the company’s niche portfolio. “We are passionate about supporting all areas of the hospitality sector and the acquisition of Pub18 will enable us to look closely at how we can meet the needs of the pub industry as its own niche, whilst enhancing our wider company offering to support the broader food, drink and hospitality industries.”
Previously owned and run by SME London, Pub18 showcases the latest trends and insight to provide publicans with support, ideas and inspiration to drive their businesses forward in a currently challenging landscape.
Fresh Montgomery said it plans to ensure Pub18 continues to be at the forefront of industry innovation, by bringing its experience from running the Independent Hotel Show to deliver the best, most relevant content and experience to professionals within the pub industry.
Pub18 is fiercely in support of publicans from across the UK, and brings together the industry’s finest and most relevant suppliers, experts and service providers to facilitate connections and opportunities to strengthen the industry at large.
Regular exhibitors include Estrella Galicia & Maeloc, Fever Tree, Dialma Brown, European Shuffleboard and Cellar Trends.
Fresh Montgomery is built on over 20 years’ experience running business events including the IFE, Hotelympia, and Speciality & Fine Food Fair. The company is part of Montgomery, the oldest family-owned events business in the UK, and listed in 1000 Companies to Inspire Britain (LSE) and Real Business HOT100.
Fresh Montgomery is planning more acquisitions and organic launches as part of an accelerated growth strategy in the UK and overseas over the next two years.