Brand experience provider Freeman has announced the launch of its agency division in the Asia Pacific region, integrating its creative services in China and Singapore under one brand.
The move comes after Freeman acquired Staging Connections Group in 2015, a company that operated in Singapore as The Event Company and in China as ETGSC.
Dan Hoffend, president of FreemanXP commented: “Today’s integration announcement better aligns our teams to address the needs of clients by combining the Freeman agency resources with ETGSC and The Event Company.
“Over the last year, we have continued to invest in our agency business with superior talent, building on the strong reputation and unmatched heritage of the teams. We are excited to create local expertise backed by global resources as we integrate our operations across Asia Pacific and around the world.”
Kim Myhre, SVP and MD at Freeman XP in EMEA, added: “It’s an exciting time for FreemanXP, as the agency expands its reach into the thriving APAC market whilst our EMEA business continues to grow.”