Brand experience provider Freeman has announced that Bob Priest-Heck will be taking over as the company’s fourth CEO, and the first from outwith the Freeman family.
Priest-Heck has been with the company since 2011, when it acquired experience marketing services company Wheelhouse Solutions and has previously held positions as COO and president of Freeman.
“We are focused on building our clients’ brands and helping them succeed in a dynamic environment by creating meaningful brand experiences that help build relationships and drive clear and measurable outcomes,” said Joe Popolo, CEO of The Freeman Company, the newly created parent company that encompasses Freeman, Encore Event Technologies and Alford Media. “Bob is no stranger to this, having previously served as the president of Freeman. He has a history of driving success for our company and our clients, and his commitment to innovation and vision for our future will help keep us at the forefront of the brand experience conversation for years to come.
“In addition to his CEO role at Freeman, Bob will serve as president and chief operating officer of The Freeman Company.”