Tech company Feathr has announced the formation of two key technical partnerships with Convention Data Services (CDS) and CompuSystems.
CDS is known for registration data services, while the Feathr platform’s marketing and monetisation tools grow attendance and revenue pre- and post-registration. CDS clients will now have the ability to quickly and easily launch Feathr campaigns. They can now also access the full Feathr platform for an exclusive rate.
Feathr co-founder Aidan Augustin commented: “We’re delighted to have this technical partnership in place to help us deliver even more value to our customers. The partnership also starts our companies down the path of ongoing collaboration for services and features.”
CDS President and CEO John Kimball added: “Having common goals is the foundation for a successful partnership, and we are confident that this partnership will allow our joint clients to quickly launch campaigns and measure results. Together, CDS and Feathr offer show managers a wide array of acquisition tools to effectively grow their events.”
Feathr and CompuSystems have also established a partnership designed to benefit both company’s customers. Joint customers of both Feathr and CompuSystems will be able to integrate CompuSystems’ registration data into Feathr campaigns. The integration will enable more powerful segmentation, campaign targeting, and more accurate reporting.
Augustin said: “CompuSystems has a long track record of high quality technology and service and is exactly the kind of company we’re happy to be aligned with.”
CompuSystems president Chris Williams concluded: “This partnership creates a powerful synergy, allowing us to take attendee acquisition to the next level to help our customers with one of their most important goals – getting more buyers onto their show floor.”