Experience Africa by Atta will debut over three days on 25-27 June 2018. The invitation-only event at London’s Canary Wharf CCT Venues Plus aims to provide a platform for uniting a range of key suppliers from Africa with the most relevant, active buyers from the UK and across Europe.
The new B2B show will drive shortlisted Africa product portfolios matching key European buyers with handpicked quality exhibitors along with a full programme of seminars, awards, media spots and evening events.
Chris Mears, CEO of Atta commented: “There has been a significant gap in the market for a dynamic annual event like this and seeing the opportunity, it was simply a logical step to launch a totally new kind of gathering to be held in the UK capital that is both a joyful celebration of the continent and commercially relevant to all its participants, redefining other generic shows available across the globe.”
“Entry is open to all Atta and non-Atta members operating services within Africa. We are anticipating a diverse cross section of quality exhibitors, whether mainstream or luxury, to flock to the show’s debut as well as being a savvy ticket for high profile sponsorship opportunities.”
Byron Shirto, event director, added: “It seemed a natural decision to craft a dedicated Africa show with an ethos on being mindful to what suppliers and buyers both need. The eager response so far is testament that a ‘reimagined’ trade show for Africa was something people were waiting for.”