The Event Tech Lab pavilion at International Confex saw quite a few new technology start up companies showing off their products. Each year the start up pavilion has grown and this year was no exception. From planning and logistics management, to attendee engagement software and events marketing and registration management platforms, this year saw a plethora of software that services the exhibition industry.
UK-based IOT start up Rabbit Global with its innovative ‘Rabbit Reader’ utilises a contactless card system. The platform allows delegates to tap on readers and receive digital content shared by exhibitors, speakers and sponsors; whilst exhibitors can gather leads. Rabbit can operate continuously without WiFi, mobile networks or if the power grid is down.
Swiss/Silicon Valley based Balluun – with a $15m investment, is a technology platform that partners with trade show organisers in specific industry sectors to launch bespoke and white-label digital marketplaces. It’s a dating service, where brands and buyers can connect with each other, and allows the traditional face to face exhibition to operate all year round.
Another interesting platform, US-based Meet Max allows show organisers to offer 1on1 meetings and appointments to be pre scheduled prior to a show. The platform includes tools that allow individual exhibitors to manage multiple different exhibitor booth diaries. Meet Max also enables tradeshow exhibitors to log in search on delegates by profile and invite the delegates to meetings or demos.
Finally, Kayo is an exhibitor dedicated application. With Kayo, exhibitors can digitise and share their documents via any touch screen devices. Kayo also integrates a fully customisable question form that is turned into a statistical report after each event. This gives exhibitor’s valuable information that can be used to do targeted business follow ups and optimise future events.
Interestingly out of 14 booths in the start up pavilion, the exhibition industry was well represented. This demonstrates not only the importance of the sector in the technology world, but the continuous innovation that the sector requires.