Event organiser Classic Shows will launch a northern English Motorcycle Show after striking a tenancy agreement with Manchester-based venue EventCity.
According to EventCity, the decision was reached after Classic Shows director Andrew Greenwood attended the Scottish Motorcycle Show in Edinburgh in March. The organiser also runs a similar motorcycle show at Alexandra Palace.
Greenwood said the number of visitors from Yorkshire, Lancashire and Merseyside attending the Scottish event demonstrated the latent demand for a dedicated northern English show. The Motorcycle Show will be held from 17 to 18 March 2012 and also fills a gap left by the former Manchester Motorcycle Show, which was held at Manchester Central until 2010, he said.
“Clearly there is a need for a similar type of show serving the north of England each spring,” Greenwood said. “We are confident from research within the trade and motorcycling enthusiasts markets alike that this event will be a big success, especially at a venue with beautiful halls that’s easy access from the motorway, has lots of available outside space and 3,000 free parking spaces.”
The show will feature one hall dedicated to new motorcycle dealers and manufacturers as well as associated products. The second and third halls will be used to showcase classic, custom and racing fraternities, while an outdoor space will house stunt shows and children’s entertainment.
Last week, EventCity appointed new centre director, Andy Orr, to oversee strategic direction of the Trafford Park-based venue.
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