Event creators can now add a ‘Get Ticket’ button to the profile page of their Instagram business account, thanks to a new partnership between the social media giant and Eventbrite.
According to a statement on the Eventbrite website, “80 per cent of Instagram business profiles exist outside of the U.S. and we’re proud to launch this integration “global-first,” making it available in all of the markets we operate in, including Australia, Brazil, Canada, Europe, and New Zealand.”
The partnership with Instagram is an extension of an existing partnership the ticketing platform has with Facebook, which launched ticketing integration in 2016 resulting in 2x more ticket sales and free registrations than events that redirect to a ticketing page.
Eventbrite elaborated on what the integration will mean for event creators:
- Grow existing audiences—and reach new ones: Instagram has always been an effective way to grow community and reach new potential fans and attendees. With more than 800 million active monthly users, Instagram connects live events and experiences to an audience of discoverers at scale.
- Drive directly to action: The “Get Tickets” button can drive potential buyers to either an Eventbrite profile page that lists all of an event creator’s events, or to a specific event listing URL, for a particular show or event. No more relying on a tiny URL listing in an Instagram bio for buyers to take action.
- Streamlined purchasing: Not only is the “Get Tickets” button much more actionable, it also drives to a streamlined checkout that automatically pulls in the buyer’s name and email from their Instagram profile. Fewer steps = more ticket sales.
- See where sales are coming from: Event creators can track ticket sales from Instagram on their Eventbrite Event Dashboard, so they can stay informed and make better business decisions on where they invest their time in social media marketing.