Mash Media’s Event Production Show at Olympia will feature a panel discussion on the power of experiential marketing.
Recognised as a powerful means to connect brands with consumers, particularly through social media, Mash Media has assembled a panel of leading industry experts to discuss experiential marketing and its impact on brands and events.
Chaired by Jeremy King, communications director at The O2, the session will examine the opportunities available for a brand or event to interact with its target demographic – including branded environments, roadshows and ambassadors as well as how social media and PR can be integrated to form an overall experience.
Panellists will include Dan Hall, business development director at iD Experiential; Steve Smith, managing director, Ear to The Ground; Rory Sloan, head of production at RPM and Greg Parmley, chief information officer at Intellitix.
“The aim for the Event Production Show is to offer visitors and exhibitors the best information about current trends within our industry,” said Duncan Siegle, event director of the Event Production Show. “As live marketing has become a key component of communications strategies for brands and events, it seemed essential for it to be discussed in an accessible forum, so it was a natural choice for the Access Sessions.”
The Experiential Access Session takes place on Wednesday 6 February at noon on the Main Stage. Exhibition News will be hosting a panel discussion later that day entitled ‘How to make your exhibition an event – maximising the visitor experience’.
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