ENGAGE magazine, the latest publication from Mash Media, will launch today (25 June) at Marketing Week Live (MWL), writes Emma Hudson.
The Centaur show aimed at marketeters is celebrating its sixth show as it opens doors today at Olympia London, running until 26 June.
The show is divided into four main zones: Understand, Engage, Experience and Convert.
Stand B282 at MWL will bring the new magazine to life, with copies of the magazine available to pick up, along with a digital, interactive issue for visitors to flip through, and a series of special guest appearances from the companies and people featured in the inaugural issue, out now.
ENGAGE features news, features and case studies showcasing examples of companies, brands and agencies using live events and experiential marketing.
Kevin Jackson, vice president, sales and marketing at George P Johnson and the subject of ENGAGE’s first back page Q&A, will kick things off bright and early at 10am on 25 June. Jackson will be on hand to talk about his vision for the future of live events and experiential marketing.
From there, a steady stream of feature subjects will be stopping by the ENGAGE stand, including Media 10’s Saul Leese, Alexander Beiner from Jack Morton Worldwide, and Noodle Live’s Clemi Hardie.
ENGAGE will be announcing times for these visitors via their Twitter page @EngageMagUK.
“In an increasingly virtual world where more interactions are taking place via email and social media, live events have become more important than ever,” said Mash Media MD Julian Agostini.
“ENGAGE magazine is dedicated to educating and informing marketing agencies, corporates and marketing professionals about the ever-increasing importance of face-to-face engagement and human interaction through exhibitions, events and experiential marketing.”
Agostini continued: “We want people to be truly inspired by what they read in ENGAGE and consider the possibilities for their own business or brand in providing creative engagement with their customers in this exciting arena.”
You can find out more about ENGAGE magazine and read a digital copy of the first issue at www.engage-magazine.co.uk.
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